Key Responsibilities

• Business Development & Sales
• Identify and actively engage potential clients through outreach, referrals, and networking
• Develop tailored engagement strategies for different market segments
• Conduct product demos, solution pitches, and boardroom presentations
• Maintain a strong sales pipeline and deliver on acquisition targets
• Collaborate with internal teams (product, marketing, operations) to align on client needs
• Client Engagement & Account Management
• Build and manage long-term relationships to ensure client satisfaction and retention
• Guide clients through onboarding, training, and adoption of Craft Silicon solutions
• Collect and share client feedback to continuously improve products and services
• Market Research & Strategy
• Monitor market trends, competitor activity, and evolving customer needs
• Provide strategic recommendations based on industry and regulatory insights
• Reporting & Performance Tracking
• Deliver accurate and timely weekly, monthly, and quarterly sales reports
• Track KPIs and maintain up-to-date conversion and pipeline data
• Event Coordination
• Represent Craft Silicon in expos, forums, and business development events
• Support visibility and lead generation through strategic event participation
• Additional Duties
• Take on additional responsibilities as assigned by management

Qualifications & Skills

• Bachelor’s degree in Business, Marketing, Finance, or a related field
• 2–5 years of experience in business development, preferably in fintech or financial services
• Excellent communication, presentation, and negotiation skills
• Proven ability to build and convert a strong pipeline
• Strong understanding of SACCO, banking, and microfinance industry dynamics in Kenya
• Self-starter with a passion for technology and innovation
• Willingness to travel and meet clients as required