Jobs

Business Development Associate at APA Life Assurance Company Ltd

  • Job Type Full Time
  • Qualification BA/BSc/HND
  • Experience 4 years
  • Location Nairobi
  • Job Field Sales / Marketing / Retail / Business Development&nbsp

Business Development Associate at APA Life Assurance Company Ltd

Business Development Associate

KEY PRIMARY RESPONSIBILITIES

Business Growth & Sales

  • Drive sales volumes and AUM growth across all asset management products in a systematic and measurable manner.
  • Identify, develop, and manage new business opportunities, particularly through IFA networks, DSF teams, and institutional channels.
  • Establish and maintain strong client and intermediary relationships, ensuring high levels of client satisfaction and retention.

Training & Capacity Building

  • Design and deliver product training programs to enhance knowledge of AAMC’s solutions among DSF teams, IFAs, and other partners.
  • Provide ongoing training on sales techniques, client engagement, and market positioning to improve business closure rates.

Marketing & Product Promotion

  • Develop and implement targeted marketing strategies to promote AAMC products to diverse client segments.
  • Lead the development of marketing materials and contribute to budget planning for promotional activities.
  • Create innovative incentive programs for DSF and IFA distribution channels to drive sales and motivate performance.

Market Intelligence & Reporting

  • Gather, analyse, and present market intelligence to support strategic decision-making and enhance AAMC’s competitive advantage.
  • Provide timely and accurate reports to management on business development initiatives, sales performance, and pipeline progress.
  • Maintain and update a comprehensive database of current, prospective, and potential intermediaries for targeted engagement.

Compliance & Risk Management

  • Work with compliance teams to monitor product distribution and ensure adherence to regulatory requirements.
  • Implement safeguards against mis-selling by ensuring product suitability for various client segments.

Stakeholder Engagement

  • Build strategic partnerships with pension fund administrators, trustees, institutional investors, and other key gatekeepers in the industry.
  • Represent AAMC in industry events, client forums, and networking opportunities to enhance brand visibility.

ACADEMIC QUALIFICATIONS

  • Bachelor’s degree in Finance, Business Administration, Economics, or related field

JOB SKILLS AND REQUIREMENTS

  • Strong interpersonal and relationship management skills.
  • Demonstrated ability to sell investment products and promote financial literacy.
  • Excellent analytical, research, and presentation skills.
  • Entrepreneurial mindset with ability to set up and drive a robust business development structure.
  • Strong understanding of customer needs and the ability to align them with appropriate investment solutions.

PROFESSIONAL QUALIFICATIONS

  • CISI Level 1 certification.
  • Additional professional qualifications such as CFA, ICIFA, CPA, ACCA, or relevant marketing credentials will be an added advantage.

EXPERIENCE

Minimum of 4 years of relevant experience in financial services, with a proven track record of achieving business development and sales targets.

Method of Application

Interested and qualified? Go to APA Life Assurance Company Ltd on www.apainsurance.org to apply

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