Job Purpose:

Lead Nyota Njema’s social media and customer-facing brand experience to grow awareness, generate qualified leads and strengthen trust with target audiences through data-driven content, campaigns and community management.

Main responsibilities:

• Define and execute a monthly social media strategy aligned to business objectives to increase brand reach, engagement and lead generation.
• Create and manage a content calendar (short-form video, static posts, stories, thought leadership) to maintain consistent brand voice and storytelling across channels.
• Run and optimise paid social campaigns and measure ROI to maximise qualified leads and cost-efficiency.
• Improve brand experience across touchpoints (social, website landing pages, client onboarding materials) to increase conversion and satisfaction.
• Collaborate with Sales and Client Success to convert social leads into qualified prospects and handover for onboarding.
• Monitor social analytics and produce weekly/monthly reports with actionable optimisations.
• Coordinate and mentor external creators, freelancers or interns as needed to deliver quality content on schedule.

What We’re Looking For

Qualifications:

• Diploma or Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 3 years of relevant experience.

Knowledge & Experience:

• Strong understanding of social media strategy and channel best practices.
• Familiarity with basic brand experience principles and customer journey mapping.
• Proficient in analytics tools such as Meta Business Suite and Google Analytics (GA4).

Skills:

• Excellent content creation and copywriting skills for social media platforms.
• Basic video editing skills (CapCut, Premiere Rush) and graphic design proficiency (Canva).
• Proven social media portfolio demonstrating measurable growth and engagement results.

Personal Attributes:

• Self-motivated, resilient, customer-focused, creative, data-driven, collaborative, and deadline-oriented.