• The role ensures achievement of profitable sales volumes, development of a strong route-to-market network, and provision of excellent customer service to drive sustainable business growth.

Key Responsibilities

• Oversee regional sales operations and supervise Trade Developers.
• Service existing accounts, obtain orders, and establish new accounts by planning and organizing daily work schedules to visit outlets.
• Build and maintain strong business relationships with current and prospective customers to generate new business.
• Support the brand marketing process by identifying opportunities in listing, activations, merchandising, and consumer engagement.
• Execute trade marketing strategy across assigned brands in consultation with the Sales and Marketing Managers.
• Strengthen partnerships with resellers, traders, and retailers to secure trade support and loyalty.
• Monitor competition by gathering information on pricing, promotions, delivery schedules, and merchandising techniques.
• Report competitive activity, pricing trends, and potential opportunities for management.
• Prepare and submit daily visit reports, weekly work plans, monthly performance updates, and annual territory analyses.
• Ensure adherence to company business standards and ethical management of all financial activities.

Requirements

Ideal Candidate Profile

• Bachelor’s degree in Sales, Marketing, Business, or related field.
• At least 3–5 years’ experience in FMCG/Alcoholic beverage sales with supervisory responsibility.
• Strong leadership, communication, and people management skills.
• Proven ability to meet targets and grow market share.
• Strong analytical skills and knowledge of sales reporting.
• Negotiation, problem-solving, and customer relationship management expertise.