Responsibilities:

• Promote the company’s existing brands (Wilderness, Governors’ Camp Collection, Governors’ Aviation, and Wayo Africa) while introducing new products to identified target markets.
• Develop and execute annual sales strategies, including data analysis, budgeting, and performance monitoring, to ensure targets and goals are achieved.
• Provide input and insights to support business growth objectives.
• Identify market trends, analyze consumer behavior, and propose strategic improvements to maximize sales opportunities.
• Conduct thorough market research and compile insightful reports to guide strategic decision-making.
• Lead the creation and implementation of innovative sales campaigns and advertising initiatives.
• Build and maintain strong relationships with key agents including both local and international agents. This should be done through regular visits and a proactive engagement.
• Deliver compelling sales presentations and product sessions in collaboration with Wilderness, Wayo Africa, and Governors’ Camp Collection teams.
• Stay informed about industry developments by participating in conferences, workshops, and professional networks.
• Leverage CRM systems to manage leads, monitor interactions, and maintain comprehensive records of client communications and sales activities.
• Negotiate sales contracts, pricing, and terms with agents; prepare accurate proposals, quotes, and agreements in line with company policies when required.
• Distribute annual contract rates and monitor their impact on sales performance.
• Plan and conduct strategic agent visits both locally and in key source markets to foster relationships and promote offerings.
• Manage agent partnerships effectively, ensuring long-term collaboration and mutual growth.
• Host familiarization (FAM) trips for agents to enhance product knowledge and promote property experiences.
• Working closely with the internal stakeholders. This includes but is not limited to the following: Managing Directors of Kenya, Tanzania and Rwanda; Travel Shop staff in Kenya, Tanzania and Rwanda; the greater sales team including external representatives and the greater marketing and digital team.

Candidate Profile 
Qualifications

• Bachelor’s degree in Sales and Marketing, Business Administration, Mathematics, or a related field is advantageous.
• Solid understanding of core principles and practices in sales and marketing.

Experience

• 3–5 years of professional experience in sales or marketing roles, preferably within the travel, tourism, or hospitality sectors.
• Previous experience in team or project management is an advantage.