Principle Accountabilities

• Execute the digital marketing strategy aligned with the short & long-term awareness and engagement strategies for the respective campaigns against KPIs
• Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
• Collaborate with graphic designer to plan and develop the content style and design as well as develop creative content within brand guidelines
• Co-ordinate and execute the in-house production of audio-visual content for internal and external use
• Execute effective engagement and media buying & monitoring strategies to drive traffic to HF’s Website, Properties Microsite, Social Media Platforms & other digital channels
• Execute SEO, SEM, Bid marketing and other web enhancement strategies
• Generate reports & requisite insights from the various digital marketing campaigns based on pre-agreed metrics and KPIs to inform brand and business strategies
• Provide insights from digital media sentiment and social listening tools to inform strategy
• Conduct market research, analyse trends and technologies to identify new opportunities and improve campaign performance
• Generate regular industry and competitor reports & insights to inform strategy
• Ensure all content complies with the regulatory requirements (e.g. copyright and data protection laws)
• Liaise with CX and to ensure timely responses and resolution for social engagements
• Liaise with various business and project teams to get feedback and insights on leads generated

Key Competencies and Skills

General Competencies

• Excellent written and verbal communication skills
• Analytical skills
• Self-starter and ability to work with minimal supervision
• Good interpersonal skills
• Attention to detail
• Effective time management and planning
• Solution-oriented

Technical Competencies

• Strong digital marketing strategy development & execution skills
• Strong understanding of digital marketing channels and effective engagement and media buying opportunities
• Strong content creation skills for static and audio-visual content
• Presentation and report writing skills
• Excellent copywriting skills
• Strong understanding SEO, SEM and bid marketing principles and management
• Digital media buying strategy & buying skills
• Competency in new digital media platforms and tools
• Basic technical knowledge of HTML, web publishing as well as UI/UX design
• Excellent analytical skills and experience with web analytics tools (e.g. Google, data analytics, adobe analytics)
• Hands-on experience with MS Office Suite, WordPress etc
• Knowledge of design & motion graphics applications such as Canva, photoshop etc

Minimum Qualifications, Knowledge and Experience

Academic & Professional

• Bachelor’s Degree in Digital Marketing, Communications, Marketing, Film, Audio-Video & Content Production or relevant field

Experience

• 3 years’ experience in Digital Marketing, Communications, Marketing, Film, Audio-Video & Content Production or relevant field