Scope of Work and Responsibilities 

Strategic Communications Leadership 

• Lead the development, implementation, and monitoring of strategic communication plans across the EVAWG and ACT programmes, ensuring alignment with UN Women’s global communication priorities and regional goals. 
• Produce monthly communication packages highlighting key milestones, events, and partner achievements 
• Design and lead high-impact communications campaigns for critical regional milestones and advocacy moments including AU Convention on Ending VAWG ratification,16 Days of Activism against GBV, Monitoring missions, EVAW regional and international forums 
• Create social media content (posts, infographics, GIFs) tailored for Twitter/X, LinkedIn, and Facebook 
• Document best practices and results from EVAWG programming through high-quality multimedia content. 
• Work with ESARO Comms to Provide strategic content development, campaign architecture, message refinement, audience segmentation, and brand visibility. 
• Develop templates for high-level events, preparing and coordinating communication packages (press kits, talking points, media advisories, digital content). 
• Coordinate with ACT partners, and the UN Women Regional Office Comms Team to ensure unified messaging, brand consistency, and narrative impact. 
• Provide direction to ensure alignment of visibility efforts with Programme results and donor expectations.

Technical assistance to ACT partners 

• Support ACT partners in developing advocacy and communications plans under their respective projects
• Act as help desk and provide technical support on ACT partners communication and advocacy work
• Provide technical support in implementing communications plans and developing communication material under ACT

Campaign and Visibility Execution 

• Lead the design and implementation of high-visibility campaigns including: 
• AU Convention ratification campaign 
• 16 Days of Activism 
• ACT Programme visibility and engagement drive 
• Develop strategic content calendars, creative briefs, and messaging toolkits for these campaigns. 

Tools, Templates and Mapping 

• Map existing communication assets across ACT partners and identify visibility gaps. 
• Support narrative change initiatives aligned with UN Women’s approach to transforming discriminatory social norms (narratives, material well-being, countervailing power). 
• Engage regional influencers, creatives, and youth through our ACT partners to co-create and disseminate messages around violence prevention and women’s rights. 
• Maintain an up-to-date communication asset library (photos, quotes, videos, templates). 
• Contribute to newsletters and Curate EVAWG and ACT communication packages. 
• Create an ACT Newsletter to give    Partners’ work visibility and promote evidence/results-based reporting & accountability 
• Contribute to monthly reports and knowledge management products. Design branded templates for: 
• Social media graphics 
• Reports, factsheets, and policy briefs 
• Success stories and case study formats 
• Partner press releases and media advisories 
• Create toolkits for: 
• ACT Programme communications 
• 16 Days of Activism (2025) 
• AU Convention ratification campaign 
• UN Celebrations, Anniversaries, Commemorative Days and Key Advocacy Spaces/ events 

Results-Oriented Communications 

• Design a visibility and results dashboard to track impact, reach, and engagement metrics. 
• Produce monthly analytics reports measuring content performance and stakeholder engagement. 
• Create a “Results Through Stories” portfolio showcasing Programme impact. 

Stakeholder Coordination and Technical Support 

• Provide tailored communication coaching to ACT grantees and partners. 
• Build and maintain partnerships with media houses, influencers, regional creatives, and AU-affiliated entities. 
• Represent UN Women EVAWG unit communications in regional coordination mechanisms as needed.