• Achieve monthly, quarterly, and annual sales targets.
• Drive both numeric and weighted distribution across assigned outlets.
• Generate and close orders consistently to meet daily and weekly sales goals.
• Expand the customer base by onboarding new retail, wholesale, and HORECA accounts.
• Implement sales strategies and route plans to maximize market coverage.
• Ensure proper product visibility and adherence to merchandising standards.
• Support in-store activations and promotions to stimulate offtake.
• Track competitor activities, pricing, promotions, and share insights with the team.

Submit accurate daily, weekly, and monthly reports on:

• Sales performance
• Route coverage
• Customer orders & stock levels
• Market intelligence
• Maintain updated customer records and sales forecasts.
• Use sales tracking tools or templates to document progress and highlight gaps.
• Build and maintain strong relationships with retailers, wholesalers, distributors, and key decision-makers.
• Address customer concerns promptly and ensure high levels of satisfaction.
• Monitor credit terms, ensure compliance, and report any risks.