Scope of Work

• Conduct market research to understand customer needs, identify target audiences, and provide insights to guide campaign planning.
• Advise on the creation of annual marketing plans aligned with the company’s communicated business objectives.
• Develop and recommend comprehensive digital and social media marketing strategies.
• Design and support execution of marketing campaigns across platforms including print, email, social media (Instagram, TikTok, Facebook, LinkedIn), and events.
• Provide analysis and reporting on campaign performance, offering insights to refine future strategies.
• Collaborate with departments such as Business Development, IT, and Research to ensure consistent branding and messaging, with recommendations for keeping content fresh and aligned with brand standards.
• Partner with team members to advise on and update marketing materials such as factsheets, reports, presentations, newsletters, and brochures for sharing with existing and potential customers.
• Guide internal teams and designers in producing high‐quality content for the website, social media platforms, and educational initiatives.
• Advise on website updates in coordination with IT and other teams, ensuring content reflects current priorities.
• Propose and support brand engagement activities and additional campaigns that enhance client experience, strengthen relationships, and reinforce brand loyalty.
• Monitor industry trends and competitor activity, providing recommendations to keep the
• company informed and relevant.
• Manage and coordinate relationships with external service providers, including advertising agencies, media outlets, and vendors, to ensure timely delivery of services and resources.
• Contribute expertise to the development and promotion of new products and services.
• Provide support for selected internal and external events such as product launches and client‐facing functions, as agreed with management.

Requirements

• Bachelor’s degree in Marketing, Communication or a related field
• Experience working in capital markets environment is highly desirable
• Demonstrated experience in digital marketing, campaign execution and brand management
• Proficiency in managing marketing projects
• Excellent communication and interpersonal skills