Company: Villa Care Ltd / Homes Universal Group

Department: Marketing & Business Development

Reports To: Head of Marketing / CEO / GM

ROLE OVERVIEW

The Real Estate Marketing Assistant & Business Development Manager is responsible for expanding the company’s client portfolio, sourcing new buyers and investors, promoting new developments, and driving sales.

KEY DUTIES & RESPONSIBILITIES

• Marketing & Sales Support
  • Develop marketing strategies for new projects.
  • Prepare marketing materials, social media content, and e-shots.
  • Manage listings, site visits, and client presentations.
• Business Development & Client Acquisition
  • Identify new opportunities across Kenya.
  • Engage corporates, investors, Saccos, diaspora, and institutions.
  • Prepare proposals and attend events, expos, and roadshows.
• Project Representation & Portfolio Growth
  • Represent developers professionally.
  • Reprresent projects, negotiate offers, and follow up.
  • Maintain strong project knowledge: pricing, unit types, ROI.
• Relationship Management
  • Build and maintain strong client relationships.
  • Manage client expectations and after-sales care.
• Reporting & Administration
  • Maintain daily, weekly, and monthly sales reports.
  • Update CRM systems and prepare dashboards.

EDUCATION REQUIREMENTS

• Diploma or Degree in Real Estate, Marketing, Business Administration, or related field.
• -Additional training in digital marketing or CRM is an advantage.

PROFESSIONAL TRAINING

• Sales Techniques & Negotiations
• Customer Relations
• Market Research
• Digital Marketing (SEO, social media ads)
• CRM & Lead Management
• Presentation & Proposal Writing

KEY SKILLS & COMPETENCIES

• Strong real estate market knowledge.
• Excellent negotiation and communication skills.
• Branding and creative campaign skills.
• Analytical and reporting ability.
• Proficiency in MS Office and online platforms.

EXPERIENCE

• 2–5 years in real estate marketing or business development.
• Experience handling buyers, investors, and developers.
• Proven conversion record.

CAPABILITIES & EXPERTISE

• Ability to package and sell new developments.
• Strong network-building capability.
• Strong closing and pitching skills.
• Deep understanding of Kenya’s emerging real estate dynamics.

IDEAL CANDIDATE PROFILE

A polished, self-driven, energetic professional with passion for real estate and strong commercial acumen.