ROLE OVERVIEW

• The Event PR & Marketing Manager leads all strategic, creative, and operational marketing and public relations efforts for the Kenya Homes Expo.
• The role ensures strong visibility, high attendance, impactful branding, coordinated exhibitor promotions, and seamless public communication across all platforms.

KEY DUTIES & RESPONSIBILITIES

PR & COMMUNICATIONS MANAGEMENT

• Develop and implement annual PR strategy
• Liaise with media houses
• Prepare press releases, media briefs
• Coordinate interviews, media tours
• Manage crisis communication

MARKETING STRATEGY & EXECUTION

• Develop marketing plans for each Expo
• Oversee social media and content creation
• Lead exhibitor promotional campaigns

EVENT BRANDING & VISUAL MANAGEMENT

• Oversee branding, signage, billboards
• Supervise photographers, designers

MEDIA & STAKEHOLDER RELATIONS

• Build long‑term partnerships with media and industry bodies

DIGITAL MARKETING & DATA ANALYTICS

• Manage SEO, SEM, Google Ads
• Analyse campaign results

EVENT SUPPORT & OPERATIONS

• Coordinate branding, PR exposure, exhibitor communication

POST‑EVENT MARKETING

• Prepare post‑event reports
• Lead nurturing and community engagement

EDUCATION

• Bachelor’s degree in Marketing, PR, Journalism,
• Communications, or Business
• Added advantage: CIM, PRSK, Google Digital Marketing, Meta Blueprint

TRAINING

• Events management
• Social media management
• Crisis communication
• Analytics tools

SKILLS & COMPETENCIES

Core Skills:

• Excellent communication, storytelling
• Strong PR & media relations

Technical Skills:

• Adobe Suite, Canva
• Google Analytics, Meta Ads Manager

Behavioural Skills:

• Creativity, attention to detail
• Ability to work under pressure

EXPERIENCE

• 4–6 years in marketing, PR, events, or communications
• Experience running large events/trade fairs
• Experience working with media & creative agencies

SPECIAL EXPERTISE

• Real estate marketing knowledge (added advantage)
• Strong networking with media and sponsors
• Experience running high‑impact campaigns