Responsibilities

Brand & Product Messaging:

• Support in refining brand and product messaging, highlighting the value propositions of ElevateHR’s platform, payroll outsourcing, and HR consulting services.
• Tailor messaging to resonate with HR professionals seeking innovative HR solutions.

Brand Storytelling:

• Contribute to developing and executing storytelling strategies that showcase impact and client success stories.
• Craft narratives that position our startups as enablers of HR innovation and transformation.

Marketing Material Creation:

• Write engaging copy for blog posts, social media, presentations, website content, and campaigns.
• Collaborate with design and marketing teams to produce high-quality marketing materials.

Content Creation:

• Develop content that educates, informs, and engages HR professionals (blogs, case studies, articles, and testimonials).
• Support the creation and distribution of thought-leadership content in HR tech, payroll, and consulting.

Digital Marketing & Events Support:

• Assist in planning, promoting, and executing digital campaigns, webinars, and online events.
• Support post-event follow-up and engagement activities to drive community building and lead generation.

Market Research & Lead Support:

• Conduct research on related industry,  products, services, consumers and other target markets for more targeted marketing.
• Support marketing initiatives by helping generate quality leads and tracking sales pipeline performance.

General Marketing Duties:

• Manage social media content scheduling, performance tracking, and reporting.
• Participate in marketing team meetings and brainstorming sessions.
• Perform other duties as assigned to support marketing projects.

Qualifications & Skills

• Education: Recent graduate or awaiting graduation in Marketing, Communications, Business, or related field. A high school diploma with a minimum B+ (or equivalent) is required.
• Writing Ability: Strong copywriting or personal writing experience; a genuine love for storytelling and communication.
• Communication: Excellent written and verbal communication skills.
• Attention to Detail: Accuracy and consistency in content creation and execution.
• Collaboration: Team player who works well in a fast-paced, agile environment.
• Marketing Knowledge (preferred): Basic understanding of marketing principles or coursework in related areas.

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• We are seeking a motivated and ambitious Sales Development Representative (SDR) to join our growing team. As an SDR, you will play a crucial role in expanding our client base among the African diaspora and contributing to our mission of making African property investment accessible and secure for our clients worldwide.

Key Responsibilities

• List Building and Prospecting:
• Conduct thorough research to identify and build lists of potential clients within the African diaspora.
• Utilize various tools and databases to gather relevant information on prospects.
• Maintain and update the CRM system with accurate prospect information.
• Outreach and Lead Generation:
• Initiate contact with potential clients through multiple channels (email, phone, social media, etc.).
• Craft personalized and compelling outreach messages to engage prospects.
• Qualify leads based on established criteria and schedule appointments for senior sales team members.
• Market Research and Insights:
• Stay informed about African real estate markets and trends.
• Gather intelligence on competitor activities and market dynamics.
• Provide regular reports on market insights and prospecting activities.
• Pipeline Management:
• Track and manage your sales pipeline, ensuring timely follow-ups and progression of leads.
• Collaborate with the sales team to ensure smooth handover of qualified leads.
• Client Education:
• Educate prospects on the African property market and Roots Africa’s unique value proposition.
• Address initial queries and concerns, providing basic information about our services and processes.
• Performance Tracking and Reporting:
• Meet or exceed monthly targets for qualified leads and appointments set.
• Maintain detailed records of all prospecting activities and outcomes.
• Participate in regular team meetings to share insights and best practices.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or a related field.
• 3 to 6 months of experience in sales, preferably in real estate or a related industry.
• Strong understanding of the African diaspora community and its needs.
• Excellent communication skills, both written and verbal.
• Proficiency in CRM software and sales prospecting tools.
• Self-motivated with a strong work ethic and ability to work independently.

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