Duties and Responsibilities

• Strategic Marketing Leadership: Develop, execute, and oversee the annual marketing strategy, ensuring alignment with institutional goals and consistent brand messaging.
• Engagement and Visibility Enhancement: Plan and implement regional PR, digital communication, and events to boost the institution’s visibility and engagement within the community and academic circles.
• Digital and Social Media Management: Lead the institution’s online presence by devising and managing effective social media strategies, campaigns, and online reputation management.
• Localized Campaign Innovation: Adapt corporate campaigns to resonate with the local community, addressing their specific preferences and needs while maintaining brand integrity.
• Partnerships and Collaborations: Identify, establish, and manage strategic partnerships and sponsorships, both consumer-oriented and business-oriented, to expand the institution’s reach and influence.

Qualifications and Experience

• Bachelor’s degree in business, marketing, or equivalent qualification from a recognized Institution.
• Served a similar position for a minimum period of three (3) years.