Key Responsibilities:

• Strategic Content Development
• Own the PR C (customer social media calendar) — defining themes, narratives, and campaign directions.
• Develop story arcs for campaigns
• Write creative briefs that guide Designer & Videographer on execution.
• Constantly monitor consumer trends (TikTok, IG, community convos) and adapt narratives accordingly.
• Idea Generation
• Proactively pitch content ideas, formats & hooks before campaigns start.
• Anticipate cultural/seasonal moments (holidays, national days, local events) and design content around them.
• Develop innovative ways to simplify financial concepts
• Ensure employee & customer stories are consistently sourced and turned into content.
• Collaboration & Execution Leadership
• Partner with:
• Designer (visuals, infographics, posters).
• Videographer (testimonials, reels, explainers).
• Influencer Manager (align influencer scripts with core narratives).
• Community & Events Manager (transform event outputs into digital content).
• Ensure every output feeds into the bigger story, not random posts.
• Act as the editor-in-chief for all communication outputs.
• Content Distribution & Optimization
• Oversee publishing (schedule, tone, timing) across FB, IG, TikTok, LinkedIn.
• Track audience reactions — which stories land, which don’t — and adjust.
• Recommend boosting strategies (paid vs organic) to maximize reach.
• Create content playbooks for internal stakeholders (branch staff, telesales) to use.
• Measurement & Learning
• Work with the team to ensure all content outputs have clear goals (engagement, awareness, lead generation).
• Collect insights from customer interactions & social listening to refine narratives.
• Lead monthly content review meetings: what worked, what didn’t, what’s next.

What you will need:

• Skills & Competencies
• Initiative in exploring digital tools, including AI, to enhance creative output
• Exceptional creativity and innovation in brand and product campaigns
• High attention to detail, with strong proofreading and editing skills
• Ability to manage multiple projects and meet deadlines independently
• Excellent organizational and time-management skills
• Willingness to learn and collaborate with the team
• Strong ethical standards and adherence to company policies