Roles/Duties & Responsibilities

• Drive sales of products and services in the assigned territory
• Recruit, manage, and support agents, resellers, and retailers to grow distribution channels
• Execute trade activations, promotions, and roadshows to boost product uptake and brand visibility.
• Conduct territory mapping, route planning, and expansion into new markets
• Build and maintain strong relationships with agents, retailers, and trade partners.
• Ensure compliance with regulatory requirements, company policies, and ethical practices
• Ensure availability, proper merchandising, and visibility of products in the market.
• Collect customer insights and recommend improvements to enhance user experience.
• Track and manage trade partner performance, ensuring accountability and achievement of sales targets
• Prepare and submit accurate weekly/monthly sales and market reports.

Skills & Qualifications

• Bachelor’s degree in Business, Marketing, Sales, or a related field (Diploma in Sales & Marketing with relevant experience will also be considered).
• Proven experience in Sales, Trade Development, or Distribution.
• Strong track record of meeting and exceeding sales targets.
• Excellent sales, negotiation, and networking skills
• Excellent communication and interpersonal skills
• Strong problem-solving and decision-making abilities.
• Proficiency in MS Office; familiarity with CRM or sales tracking tools is an added advantage
• Ability to analyze sales data, generate reports, and provide actionable insights.
• Self-motivated, results-oriented, and able to thrive in a fast-paced environment.
• Willingness to travel extensively within the assigned region.