Key Responsibilities

• Develop and execute end-to-end marketing campaigns with a content-first approach.
• Write, edit, and manage high-quality content (blogs, web copy, social posts, case studies, newsletters) that clearly communicates ISM Africa’s value propositions.
• Collaborate with sales, engineering, and project teams to translate technical insights into engaging content.
• Manage and grow ISM Africa’s presence on social media and digital channels.
• Monitor market trends, competitor activities, and industry developments to inform strategy.
• Track marketing performance metrics and optimize campaigns accordingly.
• Coordinate with external vendors (e.g., designers, photographers, content creators) when needed.

Qualifications & Skills

• Proven experience in content writing, digital marketing, and social media management.
• Strong writing and editorial skills with the ability to create clear, persuasive, and technically sound content.
• Demonstrated success in designing and implementing marketing strategies and campaigns.
• Solid analytical skills with experience interpreting data and generating actionable insights.
• Proficiency in tools such as Google Analytics, email marketing platforms, and CMS systems.
• Exceptional communication and collaboration skills.
• Project management skills and the ability to juggle multiple priorities.
• Understanding of the construction or infrastructure sector is highly desirable.

Education

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.