Strong marketing teams need people who know how to plan, track, and improve digital campaigns. This role gives you the chance to shape growth programs and work with teams across the company. You will help drive new leads, support revenue plans, and guide how campaigns run from start to finish.
This role is remote for candidates based in the United States. You must already have full work rights, as the company does not offer visa support.
Job Summary
Position: Manager, Demand Generation and Performance Marketing
Company: Progyny
Location: Remote USA
Employment: Full time
Salary Range: $95,000 to $110,000
Job Category: Digital Marketing
About the Company
Progyny works in the women’s health and family building space. The company supports people with tools, care programs, and access to top medical partners. It serves many large employers and health plans across the country. Progyny focuses on care, support, and clear guidance for patients and doctors. The team works from New York City and has earned many awards for leadership, growth, and impact.
About the Role
The Manager will work with the digital marketing team to grow the pipeline and support each part of the marketing cycle. You will build strong programs that bring in new leads and help them move through the sales path. You will work across email, paid media, search, and other channels. You will also support account-based plans that target key groups with tailored content.
What You Will Do
• Plan and run demand generation campaigns across email, paid media, search, and other channels.
• Build and manage account-based marketing programs for key accounts.
• Support the use of Salesforce and HubSpot for scoring, nurturing, and tracking leads.
• Review campaign data and share results with the digital marketing leader and sales team.
• Work with sales, client success, and product marketing to align goals and messages.
• Help create whitepapers, case studies, webinars, and other content to support campaigns.
• Study market trends and new tools to improve future campaign plans.
About You
• At least seven years of experience in marketing roles.
• Health benefits experience is helpful but not required.
• Strong skill in planning and running digital campaigns.
• Deep knowledge of paid media tools, social channels, email tools, and listening tools.
• Strong HubSpot skills, with comfort managing the CMS. Salesforce is a plus.
• A record of improving campaign results through testing and data review.
• Clear communication skills in writing and speaking.
• Strong project management skills.
• Able to work with many teams and keep plans on track.
Work and Location Notes
This role is not open to international remote workers. You must live in the United States and be able to work without future sponsorship. The company cannot support immigration needs for this role.
Perks and Benefits
Progyny offers programs that support family care, such as parental leave, fertility support, adoption help, and care funds. The company also provides menopause and midlife care programs. Staff have access to medical, dental, vision, and life insurance for themselves and their families. The company offers mental health support, paid time off, summer flex time, equity, bonuses, retirement plans with company match, and legal and financial advice. Staff can join training programs, mentorship groups, and company events.
Pay Information
New York City applicants can expect pay between $95,000 and $110,000 each year. Pay may vary based on location, skills, and experience. The company also offers bonuses and equity.
Equal Opportunity
Progyny supports equal access for all applicants. The company values different backgrounds, skills, and viewpoints. All qualified applicants will be considered regardless of age, gender, race, origin, disability, or other protected groups. Support is available for candidates who need help during the hiring process.
How to Apply
Apply through the Progyny website. Upload your resume and complete the required steps.
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