A recruitment partner is sharing this leadership opportunity for professionals in diagnostics and medical technology. Siemens Healthineers seeks a Director for Global Marketing of Atellica Immunoassay Systems. This role is ideal for a strategic marketing leader who can drive product innovation, commercial positioning, and go-to-market strategies across a global platform.
The position is remote within Eastern and Central time zones in the U.S., offering the chance to shape the marketing and strategic direction for a critical diagnostic system that impacts patient care worldwide.
Job Summary
Position: Director, Atellica Immunoassay Systems Global Marketing
Company: Siemens Healthineers
Location: Remote, within EST and CST
Employment: Full-time
Salary Range: $161,170 – $221,606 annually
Job Category: Marketing, Product Management, Diagnostics
Travel Requirement: Up to 20%
Work Authorization: Must be authorized to work in the U.S.
About the Company
Siemens Healthineers is a global leader in medical technology, dedicated to improving patient outcomes and experiences. The company’s portfolio supports clinical decision-making and treatment pathways in hospitals, reference labs, and other healthcare settings.
With more than 72,000 employees in over 70 countries, Siemens Healthineers fosters a diverse, inclusive, and collaborative culture. The company values innovation, sustainability, and professional growth, supporting employees in making meaningful contributions to healthcare worldwide.
Role Overview
The Director of Global Marketing for Atellica Immunoassay Systems owns the end-to-end marketing strategy for immunoassay instruments. This includes product positioning, launch planning, commercial campaigns, and go-to-market execution.
The role requires deep understanding of customer needs, market dynamics, and competitive landscape. You will work closely with commercial teams, product development, and clinical experts to deliver solutions that meet market demand and drive global business success.
Key Responsibilities
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Lead end-to-end product ownership across Atellica immunoassay instruments.
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Drive product innovation, launch planning, go-to-market strategy, and campaign execution.
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Gain and analyze customer insights to inform strategy, including laboratorians, hospital administrators, and reference labs.
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Monitor competitive offerings and provide commercial teams with differentiation tools and strategies.
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Develop detailed go-to-market campaigns and competitive playbooks aligned with product portfolio.
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Define customer requirements and design inputs to guide product development.
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Assess platform opportunities across clinical segments and global markets.
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Collaborate with cross-functional teams to ensure profitable, differentiated products are delivered.
Required Expertise
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10+ years in marketing and product management within medical technology or core laboratory diagnostics.
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Proven experience in brand development, campaign execution, sales enablement, and portfolio strategy.
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Strong commercial and strategic insight with experience in new product development and global launches.
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Demonstrated ability to drive results, manage change, and act decisively.
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Experience leading and mentoring direct reports.
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Bachelor’s degree in business, life sciences, engineering, or related field; MBA preferred.
Work Environment
This remote role requires frequent collaboration across teams, regions, and functions. Travel up to 20% may be required for market visits, customer engagement, or global meetings.
Siemens Healthineers values autonomy, accountability, and a collaborative approach to problem solving. You will have direct impact on global strategy and patient outcomes.
Pay and Benefits
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Competitive base salary range: $161,170 – $221,606 annually.
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Benefits include medical, dental, and vision insurance, life insurance, disability coverage, and 401(k) retirement plan.
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Paid time off, sick leave, and public transportation/parking benefits.
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Opportunities for professional growth, training, and international collaboration.
Equal Opportunity and Compliance
Siemens Healthineers is an Equal Opportunity Employer, encouraging diversity and inclusion. Applicants receive consideration without regard to race, gender, sexual orientation, disability, veteran status, or other legally protected characteristics. Reasonable accommodations are provided for applicants with disabilities.
All candidates must comply with U.S. export control laws where applicable. Data privacy and GDPR compliance are strictly observed; applicants should submit applications through the official Siemens Healthineers talent portal.
How to Apply
Candidates should create a profile in Siemens Healthineers’ talent community to submit their CV. Avoid sending resumes via email. Register through the company’s career site to ensure your application is considered and to receive alerts for relevant roles.
This position offers a unique opportunity to shape global marketing strategy for a leading diagnostic platform while influencing patient care worldwide.
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